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Customer Retention Program
 

1. Token System
The water vending business suffered a sharp decline after December 2005 when the Government announced that the RM1coin was no longer valid. Before this, it was very convenient if you wanted to buy 5L, you just have to insert RM1coin and most families just bought five tongs at one time. But when the RM1 coin became invalid, families had to fork out alot of coins for RM5 resulting in them being unable to buy alot and at a regular basis. As the 5L water business contributed to 90% of the vending business, this caused the decline in the vending business.

To solve this problem, Smart Filter introduced the token system where a customer could buy a token pack for  RM10 which has 12 tokens worth RM1 each in one pack.

This way, the customers are happy as they get 20% extra and the company also gains as the customer has paid for the water upfront.

 
pictoken
 

2. Customer Retention Program
The concept is popular as customers could win prizes when they buy a pack of tokens.  It is proven to boost up the machines’ sales as much as 50%.

A Scratch & Win Ticket
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Scratch & Win Prizes

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Scratch & Win Promotion
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